A woman with short dark hair is sitting on a wooden chair with a gray cushioned seat. She is wearing a navy blazer, maroon pants, black shoes, and a colorful beaded necklace. She has a smartwatch on her left wrist and is smiling at the camera. Behind her is a bookshelf with books and storage bins, and the room has light-colored walls and gray carpet.

Meet the Founder

I’m Emma, and I’m passionate about helping people and businesses find clarity, confidence and meaningful transformation. Based in the beautiful Forest of Dean in the Wye Valley, I love spending time outdoors and exploring everything this incredible area has to offer.

I’ve spent more than 30 years working in commercial leadership roles within retail and am known for my intuitive thinking, strategic mindset and ability to solve complex problems. Over the years, I’ve worked across both large and small businesses from £9m to £1bn turnover, supported individuals through coaching and image consulting, and partnered with founders and executive boards to navigate challenge, change and growth.

In 2026, I founded The Butterfly Effect Consulting because I wanted to help more people unlock their potential and create lasting change.

The Butterfly Effect is the idea that small actions can lead to significant transformation over time. A single conversation can change a career path. One decision can alter the direction of a business. A small shift in confidence can completely transform how someone sees themselves and their future.

That’s the impact I want to help create for you too.

Whether you’re navigating personal change, building confidence, growing a business or facing a difficult challenge, I believe meaningful transformation starts with understanding what makes you unique.

If you’d like to talk about where you are now and where you’d like to be, I’d love to hear from you. Click below to book a free discovery session.

Work With Us

Your Questions, Answered

  • We offer a range of services for both Individuals interested in personal transformation through colour & Style analysis or coaching and Businesses seeking mentoring or consultancy support.

  • Simply fill in the contact form here and I’ll take it from there. If you’d like to explore the services first, you can find details on Image Consultant & Coaching on this page and Business services here.
    Once I’ve received your enquiry, I’ll be in touch to confirm availability and pricing, and send over an invoice to secure your booking. Everything you need to prepare for your appointment come through with your payment confirmation.
    And if you have a quick question before you’re ready to book, you’re welcome to jump in a 15 minute chat with me here.

  • Full pricing for Image Consulting and Coaching is available on the Personal Transformation Services page. For Business Consulting, pricing is tailored to the size and needs of your business - and if you’re looking for something bespoke, we can talk through the options on a free intro call.

  • Honest, collaborative and genuinely invested in you. I don't believe in one-size-fits-all solutions — every client I work with is unique, and my approach reflects that.

    But more than that — I've lived this. I've sat in boardrooms and worked with high-growth startups, navigated big careers and fast-moving change. And personally, I've been through the kind of transformation that coaching, style and colour analysis can unlock — I'm out the other side, still growing, still evolving. Because none of us are ever a finished project.

    So when we work together, you're not just getting a consultant or a coach. You're getting someone who knows how it feels — and who's genuinely committed to helping you find what works for you.

    What you'll get is practical guidance, real tools you can use, and a way of working that flexes around you. I show up with empathy and straight talking in equal measure, and I'm in it for the long term.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • Not at all! All virtual services are available to international clients. If you can’t find a time that works for your timezone, just drop me an email at info@thebutterflyeffectconsulting.co.uk and we’ll find something that suits you.

  • Most of my services can be offered virtually.
    For in-person services, I cover Gloucestershire, Monmouthshire, South Gloucestershire & Bristol, Herefordshire and surrounding areas at request.
    Contact me if you’d like an in-person service in a location not listed and I can walk you through the options.

  • No! I cover a wide range of industries and sectors - the principles of my work are not industry-specific, although I do offer specialist consulting within fashion & lifestyle retail in particular.
    Recent clients I’ve worked with include: fashion ecommerce, contract furniture manufacturer (B2B), special education coach, mobility specialist in the fitness industry, image consultant & personal stylist, leather craft specialist and a deputy headteacher.
    If you’re not sure if I’m for you - book a 15 minute chat and we can explore if this feels right.

  • ✦ Ways to work with me:

    • 1:1 coaching & mentoring for female founders

    • Group programmes & founder masterclasses

    • Fractional Chief of Staff / CCO / COO — embedded strategic support

    • Business mentor — commercial clarity, leadership & growth

    • Expert consulting in:

    ° Buying, product development, range planning & building, margin management

    ° Global sourcing strategy & supply chain optimisation

    ° Brand strategy & marketing direction

    ° Commercial & business strategy

    ° Keynote speaking & workshop facilitation

  • You can review our booking and website terms here.

  • You can review how we collect and use your information here.