Meet Emma

A woman with short dark hair is sitting on a wooden chair with a gray cushioned seat. She is wearing a navy blazer, maroon pants, black shoes, and a colorful beaded necklace. She has a smartwatch on her left wrist and is smiling at the camera. Behind her is a bookshelf with books and storage bins, and the room has light-colored walls and gray carpet.

30 years in commercial roles. 15 at executive level. All in service of one thing: businesses that work.

I spent three decades in UK retail — commercial roles through to Trading Director and Managing Director, at names like Sainsbury's, New Look, Tesco and Marks & Spencer. Businesses from £9m to £1bn in revenue. Teams from 5 to 250. Growth, change, turnaround — I've led through all three.

What I found, consistently: the problems holding a business back are rarely unique. Founder dependency. Unclear offers. Margin pressure nobody can see until it's too late. Teams that wait on the founder instead of deciding. These are solvable — they just need someone who's seen the pattern before and knows what actually fixes it.

Today I bring that into advisory work with founder-owned SMEs, private equity-backed businesses, and manufacturing and ecommerce companies across the UK. I'm also a qualified executive mastercoach — so I work with the person leading the business, not just the business itself.

My approach is direct. No vague strategy decks. I help you see the commercial picture clearly, make decisions with confidence, and build the structure that lets the business grow without you carrying it alone.

If you're a founder ready to step back from the day-to-day and into a more intentional leadership role, I'd like to talk.

Work With Me

Your Questions, Answered

  • I offer a range of services for founders and CEOs looking to scale or sell - my Advisory services are for you if you’re stuck in a growth phase, looking for an executive sounding-board within your business or if you’re looking to build optionality for the future and prepare your business for sale.

    Alongside this, I offer Executive Leadership & Personal Brand support to ambitious leaders who are wanting to show up with more gravitas, authenticity and presence.

  • Simply fill in the contact form here and I’ll take it from there. If you’d like to explore the services first, you can find details on Business Advisory on this page and Executive Presence & Personal Brand here.
    Once I’ve received your enquiry, I’ll be in touch to discuss booking a complimentary Advisory Assessment as a first step.

  • Business Advisory Services pricing can be discussed on a free Advisory Assessment call here.

    Executive Presence & Personal Brand Services pricing can be found here.

  • Honest, collaborative and genuinely invested in you. I don't believe in one-size-fits-all solutions — every client I work with is unique, and my approach reflects that.

    But more than that — I've lived this. I've sat in boardrooms and worked with high-growth startups, navigated big careers and fast-moving change. And personally, I've been through the kind of transformation that executive presence and personal brand can unlock — I'm out the other side, still growing, still evolving. Because none of us are ever a finished project.

    So when we work together, you're not just getting an advisor, consultant or a coach. You're getting someone who knows how it feels — and who's genuinely committed to helping you find what works for you.

    What you'll get is practical guidance, real tools you can use, and a way of working that flexes around you. I show up with empathy and straight talking in equal measure, and I'm in it for the long term.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • I cover the whole of the UK - we can discuss options on a free Advisory call.

  • I cover a wide range of industries and sectors - the principles of my work are not industry-specific, although I do offer specialist consulting within fashion & lifestyle retail in particular.
    Recent clients I’ve worked with include: fashion ecommerce, contract furniture manufacturer (B2B), special education coach, mobility specialist in the fitness industry, image consultant & personal stylist, and a leather craft specialist.
    If you’re not sure if I’m for you - book a free Advisory call and we can explore if this feels right.

  • You can review our booking and website terms here.

  • You can review how we collect and use your information here.